Action - Master Your Practice


Ideas into action is known and understood as required for achieving anything. Actions bring dreams and ideas into reality.

Lack of action is legend. Excuses of “why I didn’t,” and “I am too busy,” are just two of the self deluding mantras given by most people. These are given as the reason why of inaction as if, now, one is released of the responsibility by these utterances. There is no doubt that it is infinitely easier to excuse than to do. This is where discipline of doing comes in again.

The unsuccessful often know what to do, but choose not to or stop doing what is working.

Another way to say it: the successful do, the unsuccessful don’t do. (They prefer to blame others, the environment, the economy, etc. for their problems.)

Lag Time

There is a trap here that can throw you off. Actions that get results often take some time to get that result. In your mind, the actions you take are already creating results or you feel they should be. In reality, it can take some time for those actions to bear fruit.

The danger is not giving the action enough time to create the result. This is called lag time. Lag time can be an absolute killer to enthusiasm and can lead one to quit too soon. Often just a little more time and consistent application would have made all the difference between success and failure. Persistence pays.

For many current members, their practices are now enjoying their best months ever. A key element is to continue what is working and continue to implement new actions or reinforce existing ones.

This program, like all programs, will give results unevenly, meaning that some parts will fit more easily than others. Sometimes the program will seem to be just ok, and then all of sudden, bam, there is a distinct leap forward. The reassuring part of being a member is that if you just keep at it you will get what you want.

Another easy example of lag time is direct mail. When mailing to a new group for the first time it can take up to six weeks to see a result. Even when you mail, a mere .5- 1% response rate is usually all you need for success. 3% would be wildly successful, yet 97% -99% are not answering your direct mail. You failed with almost everyone. Still it was a roaring success with one to three percent saying yes. Had you given up too soon because of a presumed failure due to lag time, you would have missed out on a huge opportunity.

For those who are interested, I have developed a unique direct mail program for new residents that can be done for you, customized to your individual practice. Let me know if you are interested.

Setting a Lot of Wheels in Motion

How many actions you can get started and do completely will help determine how well you do. One cannot depend on one thing to get all the results one wants. If you said I want 30 new additional patients a month, it may take 10 -15 new or strengthened marketing activities to make that happen. Setting that many wheels in motion can be difficult for the average Dr who is already busy. So there is a discipline to doing lots of actions. For most Drs, they are trying to do too many new things without removing less important ones. For still others, adding a personal assistant can increase their successful actions by 20% no sweat. Dr Mark Wilhelm did this and increased 30% in just a few months. This is a no-brainer in my book that too few Drs put into place. Delegating more is a leverage point. Delegation allows you to set a whole lot more in motion faster and usually more effectively.