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How You Can Use Gratitude to Make A Difference for Others – and Yourself

Over the river and through the woods to Grandma’s house we go. We literally did that. When I was a kid, we used to go to my grandmother’s house outside a little town called Lebanon, deep in the mountains of Southwest Virginia, most every Thanksgiving. It was “the sticks.” And the people spoke Country Southern […]

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Crafting a Compelling Message Part 4

So, what else makes up a compelling message? First, a quick review of the earlier parts. You must answer these questions when crafting your compelling message. Who is the Market? Who are you? Why should I choose you versus every other option? What is your proposition? What is your practice promise? What proof of claims? […]

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Crafting a Compelling Message Part 3

Compelling means to cause a response. That response can be acquisition of a lead, a phone call to make an appointment or purchasing some product or service. Earlier, I spoke of the parts and concepts of that compelling message. Who is the Market? Who are you? Why should I choose you versus every other option? […]

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Crafting a Compelling Message Part 2

Compelling messages are unique in a number of ways. There is no universal one. Each compelling message addresses a specific audience. This is called message to market match. Each compelling message has a proposition tied to it. What is the proposition? It is the message that describes what is being offered. Often the proposition will […]

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Crafting a Compelling Message Part 1

In 1980, I knew very little about marketing. Still I tried my hand at writing what I thought was compelling copy for a brochure. Looking back on those various pieces now makes me laugh. I didn’t have a clue! The copy failed to do what I wanted it to do – bring in a treasure […]

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Predictable Problems

Some problems have an amazing predictability. You know they are coming, You might not want them to come. You probably don’t prepare for them to come. Yet, they are “a ‘coming” whether you like it or not. These predictable problems occur in every facet of your practice: strategy, people, cash, marketing, execution, practice operating system, […]

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Problems Are Good?!

I am continually amazed at the call by some doctors to “just get rid of my problems.” Problems have a great deal of emotional baggage indicating the pain that has gone along with them. You can probably think of some your unwanted problems right now or certainly, ones you have had in the past. What […]

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Have You Fallen Victim to The Danger of the Partial Truth?

What is a partial truth? It is a statement made as fact that is true some of the time. Your problem with partial truths is accepting them whole cloth as completely true all the time when they are not. The big problem is when you accept something that is partially true as completely true at […]

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Mind Clutter and Your Overwhelm

Mind Clutter – This is the garbage that fills your head to the point of distraction because of all the things you have on your mind. Mind Clutter includes the little projects you have been meaning to get to, the incomplete thoughts you fear to dump and fear of missing out on the latest “opportunity.” […]

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Productivity of Your Practice

Every task has a series of steps you do to accomplish it. Every job has a series of tasks you do to complete the job. Your organization has a series of processes designed to get the work of your group done. Whether it is a task you are doing as an individual or your group […]

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